It's 2018. The world’s last male northern white rhino has died in Kenya. Kevin Pietersen is taking up the fight to save endangered animals from extinction.
How do you transform a cricket legend into conservation hero?
A man and his brand
From openers, the man needed a new brand that shifted the focus of the cause beyond the legend. That leveraged his past fame without limiting his future endeavours. That united fans and critics alike as he takes the stand of his life.
The mark of a man
To help distance the man from the brand, we separated the K from KP. The dismembered upper arm signifies the slaughtering rhinos just to remove and sell their horns.
A man with a mission
Cricket is a sport, big-game hunting is slaughter. Armed with the K-brand, an arsenal of hard-hitting comms, KP has poachers and the likes of Trump’s sons firmly within his sights.