Apple is no longer going it alone sharing the spotlight with other brands. The Apple marketing team is biting their nails, the creative team is pinching themselves.
How do you bring two brands together in the one TVC without one upstaging the other?
Here’s how
First: get excited about working with the biggest brand in the world.
Second: tell a story that is true to both brands, that seamlessly integrates Apple's range, that doesn’t stray outside Apple’s tightly defined comfort zone.
Third: attend numerous video conferences with the Apple team in Cupertino.
Fourth: get a big nod from the guy at the top.