Jack’s Point is a high-end residential and golf course development for high-rollers with a low handicap and a handy few million to drop on a plot. Just outside Queenstown on the shores of Lake Wakitipu at the base of the Remarkables, it’s worth every cent/the lot.
How to do you turn a brief for a junk flyer to hand out at the New Zealand Open into a flight to New Zealand, a full-crew shoot and seven-day junket?
What could have been a piece of junk mail turned into a seven-day junket to Queenstown in NZ.
The brief was to do something like a handout at the NZ Golf Open for Jacks Point, a high-end, eco-sustainable development at the foot of The Remarkables.
So we did a saturation, ambient teaser campaign all over Queenstown. Curious questions were posted in all sorts of places, on all manner of things, asking "What is the point of life?. A specially constructed microsite, pointoflife.co.nz held the answer - Jacks Point.
