The original brief was to do a flyer that would be handed out at the NZ Golf Open for Jack’s Point. But we had a bigger idea of doing a saturation ambient teaser campaign all over Queensland directing people to a specially constructed microsite, pointtolife.co.nz which held the answer - Jack’s Point. And the original flyer saw us flying to Queenstown for full-crew, seven-day shoot.
Wedges under wobbly tables in the cafes around Queenstown
Golf balls in the rough of the NZ Open
At the budgie jump launch platform
Girls with tall hair at the 18th green at the NZ Open
Chalked messages on broken pavements around Queenstown
Cards on pillows in hotel rooms
Beer coasters in the pubs. The number went to recoded message about Jack’s Point
USBs for VIPs at the NZ Open containing beautiful images of Jack’s Point