As the Australian economy grows, so do the number of fund managers. But only one delivers lasting gains with a higher purpose.
How do you reset the scene for the one that makes a real difference?
Ventured. Gained.
Throughout their vast and varied portfolio there is common thread unique to OneVentures. A unifying belief and methodology shared by its highly qualified team of industry experts. That seeks long-term gains over short-term profits, and performance with purpose.
Oneness
This “injection of expertise” soon lead to our creative idea that OneVentures is the single thing missing in your company, the piece that fits right in and makes it better.
Rooted in the logo, we wove the figure ‘1’ into all communications and collateral. This created a distinctive typographic treatment for our messaging.
The deceptively simple type treatment allowed for a vast array of writing to communicate their principles and methodology. It would also form the base for the entire visual identity.
One for all
OneVentures is built on the culture of its people. The client requested a photoshoot to celebrate their staff. Whilst still remaining impeccably professional and slick.
Using large painted boards we developed a gradient and hard edge backdrop evoking the straight edges and corner of the “1” device used elsewhere in the identity.
One more thing: Olive
A large part of Re’s work was articulating the strategy both internally and externally. We soon realised we needed “human” a way to bring to life some of our key messages. This led us to Olive, she’s an illustrated hero who embodied all OneVentures’ principals and beliefs. Someone who could venture out into the world for the betterment of everyone.
We developed a series of internal illustrated posters for One Ventures to decorate their office. Olive is originally based on one of our key clients at OneVentures (Sanice Embleton).
